Sara Victoria Organic Softwears seems to be trying to move away from the old baggy sack look of organic clothes of days gone by. Their website states that they are "excited to present a range of organic softwears that represent a revolutionary shift in the way organics will be perceived by the fashion industry and the average fashion conscious Australian".
Sara Victoria has a number of soft wear collections for men and women made from certified organic fabrics which are also organic colour grown fabrics. The cotton is produced naturally with it’s own hue, as opposed to dying the yarn. The website also says that all production is currently in Australia.
The clothes are very elegant and soft flowing. Plus there are some pieces that would make great summer basics to set off your other items of eco-fashion.
Unfortunately the collections shown on the website are from the 2006, so I am not sure what the latest is from Sara Victoria. However the website details a lot of press received for Sara Victoria in 2007, so it would appear that things are still going strong for Sara Victoria and will continue to do so with such a lovely range.
Monday, August 13, 2007
Saturday, August 11, 2007
Eco fashion in Melbourne
Camarilla an "online publication for fashionistas" has a two part interview with designer Lorrraine Brusch about Eco Fashion in Melbourne.
Click here for part one and here for part two of the interview.
Part one talks about how there is hardly any eco fashion currently in Melbourne except for the potato sack kind of stuff. Part two mentions some of the barriers to eco fashion for designers in Australia and says that it will take "brave designers to who can demonstrate that fashion can be both stylish and sustainable".
Lorraine also says that "We need a ‘movement’, one ‘lone’ designer can’t start a trend or change consumer mentality, it’s a huge struggle if the product doesn’t compete in the market on every level, so, a huge cultural shift would be helpful!"
Bring it on!
Click here for part one and here for part two of the interview.
Part one talks about how there is hardly any eco fashion currently in Melbourne except for the potato sack kind of stuff. Part two mentions some of the barriers to eco fashion for designers in Australia and says that it will take "brave designers to who can demonstrate that fashion can be both stylish and sustainable".
Lorraine also says that "We need a ‘movement’, one ‘lone’ designer can’t start a trend or change consumer mentality, it’s a huge struggle if the product doesn’t compete in the market on every level, so, a huge cultural shift would be helpful!"
Bring it on!
Gorman organics
The Vogue Australia website says Lisa Gorman has been making Australian women look effortlessly stylish since the launch of her whimsical label, Gorman, in 1999.
In June this year Gorman launched an organic basics range and according to Vogue Australia Gorman is planning on being carbon neutral by the of 2008.
Based in Melbourne, where there are 4 Gorman stores and very much a Melbourne designer Gorman opened a shop in Sydney on Oxford St earlier this year.
Gorman has quite a cute (whimsical) website for the regular range and apparently the Gorman Organic website is on it's way.
In June this year Gorman launched an organic basics range and according to Vogue Australia Gorman is planning on being carbon neutral by the of 2008.
Based in Melbourne, where there are 4 Gorman stores and very much a Melbourne designer Gorman opened a shop in Sydney on Oxford St earlier this year.
Gorman has quite a cute (whimsical) website for the regular range and apparently the Gorman Organic website is on it's way.
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