Saturday, August 11, 2007

Eco fashion in Melbourne

Camarilla an "online publication for fashionistas" has a two part interview with designer Lorrraine Brusch about Eco Fashion in Melbourne.
Click here for part one and here for part two of the interview.

Part one talks about how there is hardly any eco fashion currently in Melbourne except for the potato sack kind of stuff. Part two mentions some of the barriers to eco fashion for designers in Australia and says that it will take "brave designers to who can demonstrate that fashion can be both stylish and sustainable".
Lorraine also says that "We need a ‘movement’, one ‘lone’ designer can’t start a trend or change consumer mentality, it’s a huge struggle if the product doesn’t compete in the market on every level, so, a huge cultural shift would be helpful!"

Bring it on!

2 comments:

Alicia said...

Go and check out the fantastic hemp and bamboo shop in southgate melbourne called ecowear...Australian owned and all of the clothing is eco friendly...
Alicia

Anonymous said...

www.mothermaria.com.au

Australian Eco fashion at it's finest.